There is one topic that companies can no longer ignore today: video content and moving image spots on social media platforms.

Did you know that video content marketing has now become one of the most important strategies for increasing brand and/or product awareness?

More and more studies show that moving images are ahead when it comes to content, whether it’s about increasing awareness, building brands or generating followers.

Who hasn’t cried at a film or held their stomach from laughing? Moving images in conjunction with a good story have the chance to reach the user on a deeper, emotional level . Companies can use this to their advantage by specifically arousing emotions that are then associated with the advertised products or services.

The advantages speak for themselves: video content can round off a content marketing campaign and give it that certain something. However, it should not be underestimated that the production effort for a sophisticated, professional video is much higher than for other content pieces. The correct handling of video content requires not only planning, but also design know-how and equipment. You should also think about what the video should look like in the end and what information should be conveyed.

Little fun fact, the most viewed videos in 2015 were of course super cute cat videos!

5 Ultimate Tips for a Successful Video Strategy

  • Quality: Videos can now be found everywhere on the Internet and more and more people are taking advantage of the opportunity offered by moving image content. This has naturally led to higher expectations of image and video quality in recent years.
  • Interaction: There are many recommendations on the Internet about how long videos should be – everything from 30 seconds to a few minutes is included. However, the length of videos is less important than the relevance of the video content for the target groups and interactivity. Target groups can only really be reached with lively interaction about relevant content.
  • Live videos: Live content seen on the internet is growing, especially on Facebook! Use this to make your video content interesting. Well-known fashion brands, for example, offer their fashion shows with great success as live and on-demand content on the company website and on social networks.
  • Mobility: More and more people are watching videos on the go, whether in the subway, in a taxi or on the tram. For companies, this means that videos today have to be multi-screen capable and can be reliably played on all types of mobile devices.
  • Social Media: Videos are one of the most shared types of content on the internet! It is therefore important to ensure optimal distribution of your videos across all your social media channels. Give visitors the opportunity to share, comment on or „like“ the videos with other users on all network channels with a simple click (or with other reactions! ;))